About
Jay
Let’s Humanize Your Product Through Community
Hi, I’m Jay.
I help B2B SaaS companies turn fragmented users into thriving communities that drive revenue, retention, and product insight.
Over the last 4+ years, I’ve built and scaled communities that increased engagement by 25%, reduced inactive users by 76%, and expanded community reach by 438%.
My Journey Into Community
My journey into community building didn’t start in marketing. I began my career as a BI developer working closely with data and analytics, which shaped how I approach community today.
Instead of viewing community as just engagement or content, I see it as a growth engine powered by insights, relationships, and shared value.
Impact by Numbers
I designed the Realy.app email workflow within the LLM strategy to identify and showcase top-performing Reddit posts in Community Trends.
Authored industry-leading guides and hosted Chennai Freelancer Club meetups to empower professionals.
My Community Philosophy
A community should not exist just to support a product.
It should help people grow their careers, build relationships, and solve problems together.
When companies invest in community correctly, it becomes one of the most powerful and scalable growth channels.
Communities I’ve Helped Build
Over the years, I’ve worked with organizations and professional groups to build spaces where people collaborate, learn, and innovate together.
My work includes:
Creating LLM-based community engagement strategies
Created relay.app workflow
Scaling B2B SaaS product communities
Designing gamified engagement systems
Launching global hackathons and ecosystem programs
Building data dashboards to measure community ROI
Hosting meetups and professional networking communities
Tools, Platforms & Expertise
My work sits at the intersection of community strategy, technology, and analytics.
Community & Engagement
Community strategy
Gamification systems
Ambassador programs
User groups and Chapter events
Analytics & Insights
Power BI
Google Analytics
Hotjar
SQL
KPI tracking and dashboards
Community Platforms
Sprinklr
Mighty Networks
Circle
BetterMode
Bevy
AI Tools
- Claude
- Perplexity
- GPT 5
- napkin.ai
Workflow & Collaboration
JIRA
Asana
Monday
Let’s Connect
Looking to build a thriving community around your brand? Let’s make it happen.